FutureLearn uses cookies to enhance your experience of the website. All but strictly necessary cookies are currently disabled for this browser. Turn on JavaScript to exercise your cookie preferences for all non-essential cookies. You can read FutureLearn's Cookie policy here.

Learn more about this course.

Inside the branding industry

Inside the branding industry

In this video slideshow, you’ll explore the branding industry – both the companies that own brands and the agencies that help create and build brands.

(Since we made this video, Steve Easterbrook has become CEO of McDonald’s.)

Want to keep learning?

This content is taken from UEA (University of East Anglia) online course

The Secret Power of Brands

See other articles from this course

This article is from the free online

The Secret Power of Brands

Created by

Join Now