Measuring and valuing brands

Brands are very powerful commercial tools, so every brand owner wants to know how well their brand is doing. But measuring a brand’s performance is tricky – and giving a brand a financial valuation is trickier still. This slideshow introduces some of the main approaches.

We made this presentation in 2014, and since then the valuations have changed. You can see the latest in our PDF, ready to download below. What’s changed? And why?

And here’s a useful overview of the whole topic of brand valuation.