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Can you measure brands?

Brand consultant Hans Arnold answers this question, in 60 seconds.
sketch of a twitter logo

In this very short film, London-based brand consultant Hans Arnold asks whether brands can be measured – and suggests it all depends on your definition of ‘brand’. Which of Hans’s four definitions do you agree with? And how far do you think something as intangible as a brand can be measured?

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The Secret Power of Brands

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