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Why brand-led business do better
Why brand-led business do better
In 2005, Booz Allen Hamilton produced a research report, Managing Brands for Value Creation, that suggests that brand-led businesses do better than their rivals. How convincing do you find it? It’s a pioneering piece of research: how would you improve it, or add to it?
Once you’ve read the report, make your way back here to discuss the questions raised.
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