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Introduction to week 5

Introduction to week 5
7.6
Hello and welcome to week five of the Secret Power of Brands. Have you ever bought anything from Virgin, an airline flight maybe or a record or a mobile phone? If so, you’ve experienced a brand-led business, an organization that uses its brand idea to drive everything it does. And that’s what we’re zooming in on this week. We’re introducing a model called the quadrant diagram that helps us analyze just how brand-led organizations work. So this is probably the deepest dive so far into the Secret Power of Brands.
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The Secret Power of Brands

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