FutureLearn uses cookies to enhance your experience of the website. All but strictly necessary cookies are currently disabled for this browser. Turn on JavaScript to exercise your cookie preferences for all non-essential cookies. You can read FutureLearn's Cookie policy here.

Learn more about this course.

What is a customer persona?

Customer persona.

Chris explains what we mean by a customer persona and how isolating specific characters as your customers is essential for strategic decision making.

Want to keep learning?

This content is taken from Traveltech for Scotland online course

Traveltech for Scotland - Getting Started with Travel Technology

See other articles from this course

This article is from the free online

Traveltech for Scotland - Getting Started with Travel Technology

Created by

Join Now