Course: Traveltech for Scotland - Getting Started with Travel Technology

Using Hashtags Click to enlarge The workbook is available to download using the link in the downloads section.

Below are some links you may find useful in your quest to improve your customer Sharing Moments. Click to enlarge The workbook is available to download using the link in …

Below are some links you may find useful in your quest to improve your Scenario Planning… Click to enlarge The workbook is available to download using the link in the …

Fill out the table in the PDF with how you might target different types of customers. Give details of the promotions you could offer along with any technology that may …

Now we have a clearer idea of the potential booking processes, we’re going to assess and improve the design of your own booking process. Click to enlarge The workbook is …

Below are some links you may find useful in your quest to improve your Planning Moments experience… Click to enlarge The workbook is available to download using the link in …

Technology for Sharing Moments Click to enlarge The workbook is available to download using the link in the downloads section.

Click to enlarge The workbook is available to download using the link in the downloads section.

Work through the reflection questions to asses your current planning moments. Click to enlarge The workbook is available to download using the link in the downloads section.

We are going to start this process by comparing the desired booking moments of your customers with their actual experiences. Click to enlarge The workbook is available to download using …

Complete the table in the workbook for one of your customer personas. If that feels a little tricky, you could always complete it for an experience of planning you have …

Map your back stage business perspective to your persona’s front stage planning perspective. Click to enlarge Please see the link below to open and download the PDF for this activity.

Identify opportunities to improve the front stage experience and back stage processes. Identify what you should keep doing, stop doing and start doing. Click to enlarge Please see the link …

Using the same micro moments that you have previously identified, now identify technology which could support the opportunities you identified and sources of data to measure the impact of your …

Below are some links you may find useful in your quest to improve your customer persona. Click to enlarge