Skip main navigation

Hurry, only 10 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Workbook: How to create accurate customer personas

How to create accurate customer personas.

Supporting notes which introduce two pieces of technology which might help you find more accurate answers to some of the prompt questions.

Workbook Mod 2e Click to enlarge

The workbook is available to download using the link in the downloads section.

This article is from the free online

Traveltech for Scotland - Getting Started with Travel Technology

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now