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Workbook: How to use call to actions & activity 2

Workbook: How to use call to actions
Supporting notes which explain call to actions and give details of some case studies where call to actions have been particularly effective. Activity 2 challenges you to assess your own website or marketing materials.

Workbook Mod 5b page 1 Click to enlarge

The workbook is available to download using the link in the downloads section.

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