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Introduction to consumer data

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The success or failure of your marketing will come down to how well you know your customers. Traditional marketing relied on selecting a core idea and hoping it resonated with the audience. Thankfully, the days of working from hunches, second-guesses, or gut feelings are gone. The rising quality and quantity of marketing data make it easy to target your audience with pinpoint accuracy. And it doesn’t stop there. You can then use your campaign data to refine and improve your marketing activities. This breakthrough has transformed the way we do marketing. Thanks to customer data, there’s no excuse for not knowing what your customers want. If you want to get to know your customers, you need to come to know their data.
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The Oxford dictionary defines data as:

DATA is a THING (noun). Facts and statistics collected together for reference or analysis. Oxford Dictionaries

These ‘facts and statistics’, and the subsequent analysis are vitally important for any business and marketer. There’s no excuse for not investing in your data.

Think of data as a piece of information that has resulted in some kind of action. It is a record of something in the past. You can use this to understand and predict the future. Using this data effectively is key to making your business more efficient and effective.

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Think about the products and services you engage with and spend money on. What data do you think the organisation has about you? What do you think they know about you?

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Introduction to Marketing: Understanding your Customers

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