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Personas in practice

In this step you will apply your understanding of personas to develop creative to appeal to a target audience.

Let’s work through some examples to see how you can use personas to tailor your campaigns.

Below you can see an example of a businessman persona for Bruno. This persona could help HR, sales and marketing teams, to write the right content for job descriptions. It will also provide them with a framework to advertise the job offers on the channels that will most resonate with this employee type.

This example businessman persona could help HR, sales and marketing teams, to write the right content for job descriptions.

Join the Discussion

Based on Bruno’s persona, which products or services do you think would be the most appealing to him? As a marketing professional, what would you try to sell Bruno? Give an example and explain why in the comments below.
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Introduction to Marketing: Understanding your Customers

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FutureLearn - Learning For Life

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