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Week outcomes
The learner is introduced to the outcomes for the week.
This week you will learn:
- What customer data is.
- Why customer data is so important to the success of a business.
- How to use customer data to make your marketing more effective.
- What customer segmentation is and how it is useful for shaping your communications.
- What the different types of segmentation are.
- How to use your data to influence channel selection.
- How personas will help you create more effective marketing communications.
- How to select the right communications channels to suit your audience.
- How to develop creative that will appeal to your audience.
This article is from the online course:
Introduction to Marketing: Understanding your Customers
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Introduction to Marketing: Understanding your Customers
