Understanding Your Peer Graded Assignment Brief

What is a Peer Graded Assignment?

Peer Graded Assignments steps have been designed specifically for ExpertTracks to provide you with a chance to develop a deeper insight into the quality of your work through the review of your course peers.

What Happens in a Peer Graded Assignment?

We suggest that you download the template provided at the bottom of the page and create your assignment in the downloaded template. This would give you the opportunity to perfect your ideas and to check that you have completed all the sections required. You may wish to review parts of this course or do some other research before submitting and sharing with your course peers.

When you have completed your assignment, you can move to the next step, where you’ll submit your responses to five Task Prompts by typing or pasting into the submission boxes.

Review and grade two submissions from other learners. You will be asked to review, and grade two submissions form other learners using the marking criteria provided.

Check back later to view your grade. You will be notified by email when your grade is ready.

Assignment summary:

This week we have been talking about delivering a CRM program, developing a CRM plan as well as the different types of date and how to source data, you can use to drive customer decision making.

Your assignment

Now that you are familiar with the process of creating a CRM plan, you are encouraged to complete the CRM plan, by using the template provided below, for a campaign of a brand or organisation with which you are familiar, for peer grading.

Assignment Requirements

This assignment is in six tasks. In the submission step you will see a prompt to submit six tasks. You must complete all the sections provided in each task prompt to get the total amount of points allocated to the task.

Task Prompt 1: Add a descriptive name for the Pre-Launch (1 point), launch (1 point) and Post-launch (1 point) sections of the template to the text field below. Add headings for each section.

Task Prompt 2: Add the objective for the Pre-launch (1 point), launch (1 point) and Post-launch (1 point) sections of the template to the text field below. Add headings for each section.

Task Prompt 3: Add the tactics for the Pre-launch (1 point), launch (1 point) and Post-launch (1 point) sections of the template to the text field below. Add headings for each section.

Task Prompt 4: Add the activity for the Pre-launch (1 point), launch (1 point) and Post-launch (1 point) sections of the template to the text field below. Add headings for each section.

Task Prompt 5: Add the success measures for the Pre-launch (1 point), launch (1 point) and Post-launch sections of the template to the text field below. Add headings for each section.

Task Prompt 6: Explain your thinking behind the detail of your CRM plan in a paragraph of 100-150 words. You should include at least one sentence to explain what led you to choose the tactics, activities and the success measures, that you have included. (4 points)