Suggestions for Further Exploration
If you’re interested in exploring further, you may enjoy diving into the following:
Practical Web Analytics for User Experience, by Michael Beasley Preview the book here
Search Analytics for Your Site: Conversations with Your Customers, by Louis Rosenfeld Preview the book here
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik Preview the book here
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash, Maura Ginty, and Rich Page Preview the book here; another preview
UX Research at Scale: Surveys, Analytics, Online Testing
UX Research at Scale: Surveys, Analytics, Online Testing
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