Course Syllabus
Course Syllabus This course focuses on developing an overview of survey methodology, enabling you to leverage data collected on web servers to make UX design decisions, conduct A/B and preference …
Course: UX Research at Scale: Surveys, Analytics, Online Testing
Welcome Announcement
Welcome to UX Research at Scale: Surveys, Analytics, Online Testing Google, Weibo, Whatsapp – what these all have in common is that hundreds of millions of people around the world …
Suggestions for Further Exploration
If you’re interested in exploring further, you may enjoy diving into the following: Analytics Practical Web Analytics for User Experience by Michael Beasley Search Analytics for Your Site: Conversations with …
What methods can be used in online experiments?
As you do online experiments with people and conduct usability testing at scale, it is important to ensure that you always have a solid research question. Too often, organisations collect …
Preference Test: Example Survey Questions
About Your Survey The main goal of of this assignments to get users to indicate which of two two variants they prefer by exposing them to those options and enabling …
Preference Test: Peer Assignment Setup Part 2
How to Submit Your Assignment Submit a 2-4 page (600-1200 word) reflection describing: your study design, your subjects, your findings. Include also: screenshots of your treatments (A and B). your …
Preference Test: Peer Review Assignment Setup Part 1
Introduction to the Preference Test Assignment To conclude Module: A/B Testing and Preference Testing, we will be completing a multi-step peer review assignment. To complete this assignment, you will have …
Suggestions for Further Exploration
If you’re interested in exploring further, you may enjoy diving into the following: Remote Research: Real Users, Real Time, Real Research, by Nate Bolt and Tony Tulathimutte [Preview the book …
Analyzing Moderated Tests
When you have collected all of your data, the best part of research starts – figuring out what it all means. This brief reading will provide some tips and tricks …
Example Remote Test Script
The following test was set up and run on UserTesting.com. The script and tasks were adapted from the in-person Usability test that was run in Understanding User Needs. The purpose …
Informed Consent Form
It is a best practice to obtain informed consent from usability test participants to ensure they know how the data that is collected will be used and to set their …
Download Data
Now that you have a sense for how and when to do a remote, unmoderated test, here is an example of a remote unmoderated test. Watch the video to see …
Introduction to Remote Testing
Remote Testing One of the most exciting developments of the last 10 years is the evolution of technology platforms and panels that enable UX researchers to expand their research footprint …
Suggestions for Further Exploration
If you’re interested in exploring further, you may enjoy diving into the following: Practical Web Analytics for User Experience, by Michael Beasley Preview the book here Search Analytics for Your …
Metrics Glossary
While different metrics and key performance indicators are critical to track for different types of sites, this list includes the top twenty that most organizations use to create and maintain …
These articles are from the online course:
UX Research at Scale: Surveys, Analytics, Online Testing