Skip main navigation

Hurry, only 3 days left to get one year of Unlimited learning for £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Case study: Samsung’s #NoteMyDay Campaign

.

The Korean mobile giant’s #NoteMyDay campaign, a winner of the Bronze award for Best Use of Social Media in the 2015 DMA Awards, gave their customers some excellent service through the use of social listening.

The agency team at Harte Hanks built a custom tool that found users on Twitter having bad days. This software looked for keywords and phrases that someone would tweet when having a day of adversities and misfortune.

The team behind the initiative then selected certain users to be the recipient of exclusive content, prizes and unique experiences, turning that person’s day around.

By tapping into the authentic thoughts and feelings of its target audience, Samsung was able to step into their lives with grand gestures and an overall message of positivity. The results gained from this were dramatic, earning the brand 225k engagements with the hashtag, trending in 6 countries.

This was strictly a marketing campaign, rather than an actual customer service function. But it does demonstrate how making your customers feel cared for through social media can make a big difference to them and you.

Join the discussion

Do some research online and find out more information about an award winning social media advertising campaign. Share a link in the comments and briefly explain why you think the campaign was so successful.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

This article is from the free online

Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now