What is a PR disaster in social media? A disaster on social media can manifest itself in two ways – a misstep by a brand’s social media profile that creates …
Many marketers simply run through the creation process, seeing their ideas through to production and publication without a plan for how they will optimise their content through data and learnings …
The Korean mobile giant’s #NoteMyDay campaign, a winner of the Bronze award for Best Use of Social Media in the 2015 DMA Awards, gave their customers some excellent service through …
There are a number of ways a team can be structured for social media within a business. Each organisation needs to look at its existing structure, size and specific customers’ …
Welcome to Running a Social Media Campaign: Customers, Influencer Engagement, Analytics, the third and final course in the How to Create a Social Media Strategy ExpertTrack! In Week 1, you …
This week you will learn: how to set up an influencer campaign how to discover the benefits you can expect to see from influencer marketing how to select the right …
This week you will learn: to understand the metrics you can use to measure influencer activity to understand if your influencer marketing is giving you a return on investment to …
This week you will learn: to create your own internal brief on handling negative comments when and how to escalate more serious complaints how to leverage your resources to manage …
Well done, you have completed your final week! You learned about: how to use follower and engagement trends to monitor social media performance how to identify and react to issues …
Although ROI is a very good measure for social media activity because it allows a ready comparison for all other types of media, it can sometimes be difficult to use …
Why do we calculate ROI? Calculating return is one of the more difficult elements of social media ROI because it can mean so many different things to so many different …
Return on investment (ROI) is one of the few genuine financial measures of marketing success and is directly comparable to metrics used by financial investors in respect of business more …
The final stage in this reporting and analysis process is to decide what actions you will take. This stage will be a combination of implementing new practices and putting variables …
The first thing you’ll need to be clear about is your business goals, and how your social media objectives contribute to them. Once you’re clear on your most important social …
All of your observations, trends and test results will form a picture of what your audience does or doesn’t want from you. At this point, you have a choice, take …