What is a PR disaster in social media?
What is a PR disaster in social media? A disaster on social media can manifest itself in two ways – a misstep by a brand’s social media profile that creates …
Course: Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
How to improve the quality of your social media content
Many marketers simply run through the creation process, seeing their ideas through to production and publication without a plan for how they will optimise their content through data and learnings …
Case study: Samsung’s #NoteMyDay Campaign
The Korean mobile giant’s #NoteMyDay campaign, a winner of the Bronze award for Best Use of Social Media in the 2015 DMA Awards, gave their customers some excellent service through …
Team structures for social media customer service
There are a number of ways a team can be structured for social media within a business. Each organisation needs to look at its existing structure, size and specific customers’ …
Welcome to the course
Welcome to Running a Social Media Campaign: Customers, Influencer Engagement, Analytics, the third and final course in the How to Create a Social Media Strategy ExpertTrack! In Week 1, you …
Learning Outcomes
This week you will learn: how to set up an influencer campaign how to discover the benefits you can expect to see from influencer marketing how to select the right …
Learning Outcomes
This week you will learn: to understand the metrics you can use to measure influencer activity to understand if your influencer marketing is giving you a return on investment to …
Learning Outcomes
This week you will learn: to create your own internal brief on handling negative comments when and how to escalate more serious complaints how to leverage your resources to manage …
Celebrate your success
Well done, you have completed your final week! You learned about: how to use follower and engagement trends to monitor social media performance how to identify and react to issues …
Is there an alternative measure to ROI?
Although ROI is a very good measure for social media activity because it allows a ready comparison for all other types of media, it can sometimes be difficult to use …
3 steps to calculating the ROI
Why do we calculate ROI? Calculating return is one of the more difficult elements of social media ROI because it can mean so many different things to so many different …
Is it possible to calculate social media ROI?
Return on investment (ROI) is one of the few genuine financial measures of marketing success and is directly comparable to metrics used by financial investors in respect of business more …
Actions
The final stage in this reporting and analysis process is to decide what actions you will take. This stage will be a combination of implementing new practices and putting variables …
A framework for test and learn templates
The first thing you’ll need to be clear about is your business goals, and how your social media objectives contribute to them. Once you’re clear on your most important social …
Hypotheses
All of your observations, trends and test results will form a picture of what your audience does or doesn’t want from you. At this point, you have a choice, take …
These articles are from the online course:
Running a Social Media Campaign: Customers, Influencer Engagement, Analytics