Some issues cannot be foreseen or prevented from happening again, but the majority can. After a PR disaster, always consider how changes could be made to prevent the same mistake from being made again.

In the case of the American Red Cross, should employees stop connecting work social media accounts on their personal phones? Maybe they could provide staff with a work phone to be used when doing the out of hours of social media monitoring.

In the case of Adidas, sending out a test email to an internal seed list two hours before broadcast could eliminate any last-minute PR disasters. While audiences can easily forgive a mistake the first time, they are likely to perceive it as a lack of care the second time.

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Can you think of any other methods for preventing or reducing the likelihood of social media PR disasters in a large organisation? What are some rules or procedures you could put in place? Leave your comments below.

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