Skip main navigation

Running your campaign

This step introduces tips for running a successful influencer campaign.

You will need to agree on terms with your influencers. Having set this out in your initial approach, there may well be some negotiation in terms of compensation from you and deliverables from the influencer.

This is the time to ensure the exact details of those deliverables are agreed in writing.

Make sure to include:

  • Exact specifics of influencer output
  • What content they’re expected to post
  • Any specific topics or things they must cover, e.g. a specific product shot in a video, the way they talk about a product range in their podcast, etc.
  • Technical format requirements, e.g. aspect ratio, titles, word count
  • Timings – when you’d like them to post or provide you with content

Likewise, you need to be clear about your obligations, these include:

  • Compensation in the form of money, store credit, product or other provisions
  • Media value in your ad or editorial inventory
  • Inclusion in press materials, packaging or other collateral

In the next activity, you’ll have a go at writing an example email to an influencer yourself.

This article is from the free online

Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education