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Celebrate your success

This is a short piece of text which congratulates the learner on completing the week. The week’s learning outcomes are reiterated and the following we

Well done, you have completed the second week of this course. You learned about:

  • how to reduce the risk of a PR disaster on social media
  • how to take steps to prepare for any known risks – responses, escalations, etc
  • how to put a plan in place to handle the unknown situations which may arise on social media
  • how to set up an influencer campaign
  • how to discover the benefits you can expect to see from influencer marketing
  • how to identify the right influencers for your organisation
  • how to select the right influencer for your brand or organisation
  • how to build a working relationship with an influencer
  • the risks and protective steps for your brand or organisation, when working with influencers.

Next week you will learn to understand the metrics you can use to measure influencer activity; to understand if your influencer marketing is giving you a return on investment; and to be ready to start measuring and analysing your own influencer marketing. You will also learn the importance of using data to develop insights and make decisions; which data sources are available within organisations and how to use them; and the importance of turning data into insights.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

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Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

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