Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Introduction to analytics and insights

This step describes the basics of analytics and insights in social media.
To determine whether the work you are doing is valuable for your organisation, you must first set your SMART objectives.

This will help you understand how your activity can support your organisational goals. Using these objectives, it is simple to measure and report on whether you have achieved them. This is your analysis.

In addition to analysis, you should also be looking for insights to understand how to further improve your performance. Insights can be gathered from a host of different sources across your organisation. They help you gather a deeper understanding of your audience, their preferences, and the external environment which are influencing them.

These insights will give you the grounding to create a relevant and effective strategy.

This article is from the free online

Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now