Skip main navigation

Content reach and interactions

This step describes how to determine whether your content is reaching enough people and if they’re engaging with it.

Are you providing content that your audience relates to, or sees as something they want to share? Is it being engaged with enough for the social platforms to be putting it on organic feeds?

Add up the reach for each platform that you use and input it into the table. If you have an objective for reach, use this in the 3rd column. Alternatively, benchmark against the same month in the previous year. This year on year measure (YOY) is a good indicator of progress.

Add up the total interactions for each platform that you use and input it into the table. If you have an objective for interactions use this in the ‘3rd column. Alternatively, benchmark against the same month in the previous year. This year on year measure (YOY) is a good indicator of progress.

You will hopefully see upward trends here. If there are downward trends, have a look at how you can change your content to improve the performance.

A table with information about content reach

To download a detailed description of this visual, scroll to the “Downloads” section at the bottom of this step.

A table with information about interactions.

To download a detailed description of this visual, scroll to the “Downloads” section at the bottom of this step.

This article is from the free online

Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education