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Engagement trends

This step describes the value of paying close attention to engagement trends

Your engagement trends are just as important as looking at your individual post-performance.

It doesn’t matter how great your posts are if you put them out at the wrong times. Or, if you don’t understand your overarching content trends.

By putting your posts out at optimum times, you will immediately gain interactions, increasing the popularity and in turn the ‘ranking’ of your post by the platform algorithms.

Understanding the overarching content variable trends will stop you making knee jerk decisions based on individual anomalies.

Join the discussion

In addition to time of day and day of the week, you’ll need to carefully analyse content variables to inform the type of content you post on social media. In the comments below describe some content variables that you would pay attention to when looking at engagement trends, for example the tone of voice, intention, visuals and anything else you can think of.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

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