Skip main navigation

Actions

This step describes how to decide which actions to take based on data collected.

The final stage in this reporting and analysis process is to decide what actions you will take. This stage will be a combination of implementing new practices and putting variables to the test.

The aim is for these actions to further improve the value and enjoyment of your content to your audience and, therefore, improve your performance.

Examples of social media actions

To download a detailed description of this visual, scroll to the “Downloads” section at the bottom of this step.

Think about some of the social media marketing actions you have learned about so far. Below you can find some additional reading for you to further expand the topics discussed in this Step.

Join the discussion

You can visit one of the links in this article to learn more about actions, or you can use your own examples. Share what you think is the most useful piece of information for social media marketers in the comments below.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

This article is from the free online

Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education