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This step describes how to decide which actions to take based on data collected.

The final stage in this reporting and analysis process is to decide what actions you will take. This stage will be a combination of implementing new practices and putting variables to the test.

The aim is for these actions to further improve the value and enjoyment of your content to your audience and, therefore, improve your performance.

Examples of social media actions

To download a detailed description of this visual, scroll to the “Downloads” section at the bottom of this step.

Think about some of the social media marketing actions you have learned about so far. Below you can find some additional reading for you to further expand the topics discussed in this Step.

Join the discussion

You can visit one of the links in this article to learn more about actions, or you can use your own examples. Share what you think is the most useful piece of information for social media marketers in the comments below.

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.

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Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

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