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Learning Outcomes

Learners are introduced to the learning outcomes for the week.
This week you will learn:

  • how to set up an influencer campaign
  • how to discover the benefits you can expect to see from influencer marketing
  • how to select the right influencer for your brand or organisation
  • how to build a working relationship with an influencer
  • the risks and protective steps for your brand or organisation, when working with influencers.
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Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

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FutureLearn - Learning For Life