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Learning Outcomes

Learners are introduced to the learning outcomes for the week.

This week you will learn:

  • to understand the metrics you can use to measure influencer activity
  • to understand if your influencer marketing is giving you a return on investment
  • to measure and analyse your own influencer marketing
  • the importance of using data to develop insights and make decisions
  • which data sources are available within organisations and how to use them
  • the importance of turning data into insights.
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Running a Social Media Campaign: Customers, Influencer Engagement, Analytics

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