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Learning Outcomes
Learners are introduced to the learning outcomes for the week.
This week you will learn:
- to understand the metrics you can use to measure influencer activity
- to understand if your influencer marketing is giving you a return on investment
- to measure and analyse your own influencer marketing
- the importance of using data to develop insights and make decisions
- which data sources are available within organisations and how to use them
- the importance of turning data into insights.
This article is from the online course:
Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
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This article is from the free online
Running a Social Media Campaign: Customers, Influencer Engagement, Analytics
