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Expressing Your Brand Through Content

When you’re creating content for marketing, it is really important that you reflect your brand voice. What does this mean? It means that you should ensure any content you create, …

Before content, think customers!

When considering what type of content marketing might work for you, there are two things to consider here: what makes sense for your customers and what makes sense for your …

Measuring the success of your content

One thing you’ll want to remember as you make your content marketing plans, is that you need to set some targets and success goals up front. Otherwise, how will you …

The content marketing funnel

Now you’ve looked at the types of content available and even tried plotting them on a chart to check you’re meeting your marketing intentions of reaching the right people at …