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Data Analysis: What Tools to Use?

As a data analyst, we use a combination of tools, including spreadsheet software, SQL databases, and Tableau. You can get quite a long way with these, but they’re not the …

How to Foster a Data-driven Culture

One of the core roadblocks to an effective, data-driven workplace is organisational culture. Teams need to shift from traditional ways of working to adopting a ‘data mindset’. Thusoo and Sarma …

Why Make Data-driven Decisions?

The aim of data-driven decision-making is to make decisions based on obvious and subtle insights, the trends those insights produce, and other relevant facts, rather than making decisions based on …

What Are the 4 Main Analytical Models?

The four main analytical models organisations can deploy are: descriptive diagnostic predictive prescriptive. As you move from descriptive to prescriptive analytics, each model offers increasing value to an organisation. But, …

What Are the Common Data Sources?

We know that data-driven decision-making is important, but where does all this data come from? Traditionally, business management systems such as Enterprise Resource Planning (ERP) or Customer Relationship Management (CRM) …

What Are the Different Types of Data?

Data is information of any kind. In the context of business and computing, we’ll deal (mostly) with information that’s in a machine-readable format. This is known as structured data. Structured …

What Is Data Analytics?

What is data? In its simplest form, data is information of any kind. Data on its own can be vast and confounding; however, when synthesised and analysed it provides a …