Course: Fundamentals of Digital Marketing

Watch an introductory video about market segmentation that shows you different segmentation types and what characteristics fit each type. If organisations have a broad customer base, what is the likelihood …

From ‘follower counts’ to ‘post-engagement percentages’, the world of social media metrics can be confusing. What should you be tracking? We’ll take you through the most basic metrics that every …

During the late 1970s, marketers acknowledged that the marketing mix should be updated, which led to the creation of the Extended Marketing Mix in 1981 by Booms and Bitner. [1] …

Next, let’s dive into the details of each P. Every marketer’s dream is to reach the right customer, at the right time, with the right message. But you’re not the …

A marketing mix is simply your marketing recipe. You pick and choose the ideal combination of marketing elements according to your strategy. Depending on your unique position and value proposition, …

You’ll collect a lot of data from your website. Interpreting it can be overwhelming. To understand the audience and strengthen your marketing strategy, let’s find out how to analyse this …

For many, email is just part of life. Every year, 102.6 trillion emails are sent, and more than half of email users check their inbox before they do anything else …

As we unpack the process for conducting market segmentation, let’s use the example of a start-up called Gaming Heroes. This start-up has identified an opportunity for gaming accessories in the …

How you choose to approach a digital marketing plan will vary based on your business’ goals, but there are definitely a few things to bear in mind that will ensure …

Search engine optimisation (SEO) is the practice of increasing traffic to your site through non-paid search engine results pages (SERPs). This is also known as organic SEO. In the Digital …