Course: How to Create Great Online Content

For the next two weeks, you’ll be studying alongside many learners from around the world. Use the Comments sections and Discussion steps throughout the course to ask your fellow learners …

To create an online content plan, you’ll need to bring together everything you’ve explored and discussed in the course so far. Follow these five steps: Determine your objectives What goal …

Sometimes, you need to create a content plan to respond to a specific brief. It might be for a client or customer, or for your own needs. Understanding the information …

As you’ve seen, there are many ways you can make sure that any video content you create enhances your message. Now it’s time to look at how images, photos and …

As you’ve learned in the previous steps this week, there are many factors to consider when selecting the right platform for your content. It’s equally important to think about making …

We spoke to top communications strategist David Levin about how he works with these constraints. He also shares his thoughts on some of the other factors to consider when thinking …

When you’re deciding what your content will be, you’ll need to remember that some platforms place formatting restrictions on the content you want to create. This applies to text as …

As you’ve learned so far, intention and tone of voice have a huge impact on your message, and different formats will shape the content you might create or choose. However, …

We have included this Glossary for reference – you are not expected to remember all the new terms. You can refer to the Glossary throughout the course by returning to …

In the last step, you were challenged to write some content for a marketing team’s ‘about us’ page on their company website. Using a set of neutral facts and drawing …

Sometimes creating content can be about turning fairly boring or neutral facts into something more accessible, interesting or entertaining and which will resonate with your target audience. Whether it’s transforming …

It’s now time to think about how to make written content appealing and engaging, whatever the tone used or intention behind it. Online content covers a vast variety of formats, …

Now that you’ve considered the content you see, it’s time to think about why it’s there. The intent behind your content (what it is for) should play a huge part …