Course: Local SEO: A Definitive Guide to Local Business Marketing

Reverse engineering your competitors is a great way to find tons of relevant keywords literally within minutes. The competition have already done all the initial hard work and heavy lifting …

When carrying out keyword research, try to focus on keywords that have a high buyer intent behind them. Keywords with high buyer intent are typically the ones which will generate …

Typically, SEMRush provides new users with a free 7 day trial, but we pushed them a little bit harder to ensure we got the best for learners of this course. …

Understanding how difficult it is to rank for a keyword is an essential part in determining how long it will take for you to rank on page 1. The more …

What Is A Keyword? A keyword is simply a search phrase. So, anything you search for in Google is its own keyword. Let’s imagine that I go to Google and …

What is local SEO? Local SEO is the process of optimising a website to increase its visibility for a local audience. When you build a website it gives you the …

Note: Businesses who operate in multiple cities should not use the strategy as it can do more harm than good.

Every good local SEO campaign will consist of 2 main elements, which are Onpage SEO and Offpage SEO. The easiest way to determine which action is what is to determine …

What is CRO? As we just discussed in the previous step, CRO, not to get mixed up with SEO, stands for Conversion Rate Optimisation. CRO is the process of optimising …