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How to Choose Marketing Channels

It sometimes seems that there can be an infinite number of marketing channels available. But don’t worry – marketing is all about making choices; not every marketing channel may be …

TOWS Analysis

Now we are going to look at how you take your strengths, weaknesses, opportunities and threats and try to make positives out of them in your marketing strategy. The above …

Creating Your Marketing Personas

Once you understand the purpose of marketing personas, it’s important to dive in and try and sketch them out. You are trying to absorb information about what your customers need …

Audit your marketing

When you’re auditing your brand or marketing, it’s important to remember that many things have an impact. There are external factors – government regulations, laws, economic health and more – …

The marketing mix

What is the marketing mix? To build a marketing strategy, it’s really important to understand the marketing mix. The marketing mix is effectively a way of mapping out the choices …