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Trauma awareness in user research

User research often involves hearing people’s real-life experiences, which may include moments of distress, vulnerability, or past trauma. Even if participants do not explicitly share these experiences, you must always …

Safeguarding during and after research

Safeguarding should always be proactive – safety must be a key part of your user research planning to minimise the risk of harm. However, there will be times when you …

Building safeguarding into user research plans

NHS England defines safeguarding as the protection of a person’s health, wellbeing, and right to live in safety, free from harm, abuse, and neglect. Safeguarding in user research means minimising …

Ethics in government user research

Now that we’ve explored the core principles of ethical research, let us examine these in the context of government user research. In government, user research often involves potentially very sensitive …

Ethics and ethical research

In this video, our user researchers share advice for new and junior researchers who may be unfamiliar with important topics, such as ethics and safeguarding, on how they can learn …

Welcome to Week 2!

This week, we will learn about ethical research practices. We will discuss the importance of safeguarding before, during and after research sessions, and the how to take a trauma-aware approach …

Week 1 summary

Congratulations! You have reached the end of Week 1. What you learned this week This week, we learned about different tools and concepts in user research, including user needs, stories …

Roadmaps

Roadmaps are communication tools that are used to keep everyone in the team on track with tasks and priorities. It is a living document that is shared among the team …

Journey maps

A journey map, also known as a user journey map, tracks each step a user takes as they go through a service. Journey mapping helps teams understand how users interact …

Empathy maps

An empathy map is a way of visually organising research findings to easily determine what users are thinking and feeling. This makes it easier to discover areas of stress, doubt, …

Jobs to be done

Jobs-to-be-done, or JTBD, is a theory developed by American academic and business consultant Clayton Christensen in 2006. It helps understand why users choose one product or service over another. Simply …

User stories

User stories communicate information about users and their needs in more specific ways than high-level statements of user needs. As user researchers, we need to be able to communicate information …

Empathy maps, journey maps, and roadmaps

In this step, we will build on what we covered in our introductory course, by revisiting roadmaps. We will also introduce two new concepts – empathy maps, and journey maps. …

User personas and user archetypes

In step 1.4, we introduced you to user personas. In this step, we will explore personas in more detail, and also introduce you to another type of user profile, called …