Xenia N
I am a Consulting Analyst at Accenture in Consumer Goods and Services. I am interested in the power of social media and how companies can harness that to grow their brands. All views are my own.
Location London
Activity
-
@GemaNavarroGarcía Sounds like you are on the right track and know what you're doing! Best of luck - let me know if I can answer any questions!
-
@RyanMorgan That's great that you are seeing more engagement. It's not a sure thing that more engagement will mean more work but remember everything takes time so keep at it and I am sure you will see some results!
here's an article that may help
https://www.salesforce.com/ca/blog/2016/03/turn-instagram-likes-into-sales.html -
@EwelinaSzandor I totally understand why you might be nervous, it can be very overwhelming but you are in the right place! It's all about taking little actionable steps to reach your goals. There are plenty of tips throughout, choose the ones that resonate most with you and get going
-
@FatimaRehman absolutely there's a lot to say - check out these articles that should give you a better insight :) The first one will explain the difference between demographics; psychographics; behavioural and geographical...
-
Xenia N replied to Fatima Rehman
Hi @FatimaRehman - this should be answered later in the course. In the meantime do take a look at these articles that may help answer your question. If not get in touch with me again later on in the course...
-
@FatimaRehman Hey Fatima, a niche market is a small and specialised group of consumers for a particular product or service
An example would be:
1) the conscious consumer
2) Home owners
3) travelers
4) pet owners
5) locals (aka consumers that live in a certain area)
6) plus many more examples!!!Hope this helps
-
Xenia N replied to Retica John
@ReticaJohn - that ad did it's job and achieved its purpose then!
-
@NataliaMayo great observation about the short and sweet caption!
-
Hey @AnneAtkinson - I totally understand your worry. I think the aim is to understand where your priorities are and plan your strategy accordingly. It doesn't have to be 5 times and it doesn't have to be a post with an essay of a caption. I recommend that you take an hour of the week to plan out your posting schedule. This will include what type of post,...
-
@JuliaHancharova glad you found it helpful!
-
@FeliciaSinggih absolutely! By tracking a campaign you are able to get specific insights to its successes and shortcomings. It helps you to understand what your audience responds well to and what they don't which in turn helps them to create more powerful advertising!
-
@GemaNavarroGarcía Interesting! When you see ads for something you have searched for it's due to cookies and your IP address which track your activity and provide advertisers with information about you to help them target you with their products and services. Clever but scary when the ads seem so specific!!
-
Xenia N replied to Lyndsey Crump
Great observation @LyndseyCrump :)
-
Xenia N replied to Laila Ginwalla
Great to be doing some skill building!!
-
@GiZ. Hey Gi, there is no right answer here but I would suggest understanding the demographics of your target group and base your strategy on that. Think about which groups may prefer instagram or facebook or twitter or whichever platform.
I found this article that may give you a better understanding:...
-
Thank you all for the great feedback - pleased to hear you have enjoyed it and found it useful. Hopefully you will have all picked up on some golden nuggets to take away with you on your Social Media journey!
-
@DerekB Instead of how many products sold you can look at engagement with your online content. Do you have a question you'd like me to explain?
-
Xenia N replied to Hazel Haynes
@HazelHaynes that's a shame - let me know your feedback :)
-
They are like mini goals to measure success rate!
-
Hey @ZoeJohnson hootsuite is great - here's a list of other options. Remember to research and weigh up your options https://buffer.com/library/social-media-management-tools/
-
Xenia N replied to John Scott
Hey @JohnScott - I understand your frustration. Where can I help? Is there anything you need me to explain? Please tag me in your comments so that I can be notified of your questions! You can do this by typing the "@" followed by xenian
-
Xenia N replied to Kavya Sanghvi
Have a think about how you may use this. What are your KPI's? What do you need to measure for success?
-
Great!
-
Xenia N replied to Nuria Martínez Doñate
Interesting observation!
-
Interesting observation. Perhaps this will help you craft your social media strategy by understanding your pain points with it! :)
-
Xenia N replied to John Scott
Hey @JohnScott - feel free to ask me any questions I can support you wherever possible. Let me start by explaining hashtags to you and linking you some articles for you to read and then please get back to me if you need more support.
So firstly, a hashtag is a word or a short phrase that we use on social media apps to help people group and identify messages... -
Xenia N replied to Michael Vera
great advice @MichaelVera
-
Hey @DerekB
there are many ways to grow your audience, which you will hear a little more about on the course.
Here's an article on growing your audience on isntagram: https://www.impulsecreative.com/blog/7-ways-to-grow-your-instagram-audience
and here's an article on how to reach your target audience:... -
-
@SaraMendes I can't recommend any apps per se but do have a look on the internet, there are many available!
-
Hey @FATHIS.A.AL-Musmari there is more to come on social listening but here's an article for you to get you started
https://blog.hootsuite.com/social-listening-business/#:~:text=Social%20listening%20is%20the%20process,crucial%20component%20of%20audience%20research. -
Hey @DavidMoore, thank you for your question. This is totally understandable and a dilemma facing many. I would recommend baby steps - this article is an example of a job description. You can try applying some elements to your team. Start by opening a social media account for your business. Incorporate time into your meetings to plan who you might want to...
-
Xenia N replied to Mahvish Jan
@KavyaSanghvi good point - not posting for the sake of posting. It is important to have a strategy put in place
-
Here are some tips for creating strong social media visual content:
https://blog.hootsuite.com/epic-guide-creating-social-media-visuals/ -
So you can see that strong visuals are crucial!
-
Great - so your fitness trainer has great engagement with his following. Brilliant observation about building trust and credibility :)
-
great framework to use!
-
Xenia N replied to Kavya Sanghvi
Can you think of an example?
-
Xenia N replied to Sandhya Saroj
@SandhyaSaroj Hey there - I will let you ask me this again at the end of the course if you still need some clarification, but hopefully you will learn this through the content course! :)
-
Xenia N replied to May Milton
Hi @MayMilton reach out if you need any assistance or have any questions :)
-
Xenia N made a comment
Hi team - remember if you have a question you would like me to help you answer please tag me in the comment so that I can ensure I answer you :) You can do this by typing @ and my name into your comment
-
Xenia N replied to Lisa Schwartz
Not at all! The course runs over 8 weeks - you can drop in and out around your schedule. Happy learning
-
Xenia N replied to Esther Obi
Hey @EstherObi
There is plenty of content on the course about selecting the right target audience. To get you started you can check out these articles:
https://influencermarketinghub.com/find-your-target-audience-social-media/
https://blog.hootsuite.com/target-market/p.s. make sure you tag me in your comments so that I can be sure to see your question!...
-
Xenia N replied to Nichola Adams
Exciting times ahead! Hopefully you can pick up some helpful tips to get you started! Feel free to ask me any questions
-
Xenia N replied to Chijioke Manu-Opara
Hey @ChijiokeManu-Opara
Absolutely that is a fair assumption. Whatever you post online becomes your digital footprint or what you leave behind for others to see. Some brands are only successful because of the reputation of the individual who created it. Can you think of an example?
For more information on digital footprints check these articles... -
@HollyK Hey Holly,
this is simply a guideline to start engaging frequently with your customers.
Check out this article that may give you a bit more of an idea: -
@LailaGinwalla Hey Laila, great question! Hashtags help to group posts of a particular theme so that they are easily found, allowing people interested in those tags to connect. For example, most recently we saw #blackouttuesday for the Black Lives Matter movement. This allowed people to show solidarity, connect and post content that would be grouped together,...
-
@NguyễnNgân No TV is considered traditional media. I understand the confusion as we may think of social media to be anything related to technology. A good way to distinguish between social and traditional media is to ask whether or not you as a user can interact directly with the brand or business. Check out this article for more information:...
-
@LisaSchwartz good point - likes mean nothing unless they convert to sales.. Also likes can be misleading because some brands can pay for fake "likes" and "followers"
-
Xenia N made a comment
Hi team - There's been a few pieces in the last few days on new figures showing a 36% increase in the number of job adverts posted by tech employers over the summer and the increasing importance of digital skills in the economy:
Digital skills are set to become a driving force in our economy -...
-
Xenia N replied to Zoe Johnson
Great Zoe! Let me know your progress :)
-
@BilalAkram Hi Bilal, I've had a look at the video and what Jay is trying to emphasise is the HUGE amount of content created every minute. His example, "if you look at YouTube, with 72 hours uploaded in only a minute" - means that every minute over 72hours of content is uploaded on YouTube. I hope this has clarified things for you? Let me know if you want me...
-
@RobinWythe Hey Robin, great question! It's so important to share these amazing reviews on your social media - I know for me personally when I see a good review it often convinces me to make that purchase! I would recommend sharing these reviews on your social media stories or posts. You can use sponsored posts on facebook if you have budget otherwise get...
-
@RobinWythe Habits have greatly changed due to the pandemic, that's for sure. I can understand that it may be difficult to know when to target mums but you could consider posting during the day after drop off for example now that kids have gone back to school or speaking to some of your customers by making use of the polling functionality on instagram...
-
@NehaRiyaz I would recommend that you consider who you want to see your message or post.
For example many working professionals will check their social media during their commute or first thing in the morning/last thing at night but this may differ for example if you were targeting a "stay at home mum", who may have a scroll whilst her child naps in the day.... -
Xenia N replied to Letso Thaba
Nice - how do you think she has grown her following @LetsoThaba ?
-
@TFadilla Hey Tria, so you may notice that competitor brands will use the brand's follower data on Instagram or on another platform to target specific consumers. They may go ahead and follow those consumers knowing that they have an interest in the brand and their offering in the hope that they will follow them back.
For example, if I owned a small soft... -
Great answer @NehaRiyaz - @SandhyaSaroj does that answer your question?
-
@MaureenStephens Hey Maureen - There is no formal follow up but the course runs for 8 weeks. I am here to reply to any of your questions in the meantime until the end of the course. You are also free to save all the articles and extra resources that have been posted or attached. Thanks for your feedback - I will pass it on to the Digital Skills team!
-
Xenia N replied to Ashley Smowton
Great!
-
Xenia N replied to Xavier Jean-Noel
Absolutely - spot on @XavierJean-Noel
-
Xenia N replied to Vicki Donovan
Hey @VickiDonovan - Yes there are! There are many ways that you can grow your following without paying for ads. The first way would be to share posts and content to your own page. This will reach your friends. Then you could ask friends/family or your co-workers to post to their pages as well. Then there are things like giveaways or if you're sending out...
-
@MaureenStephens Doing great Maureen :) You will find your notifications to any activity in the top right corner by clicking on the bell.
-
@CharisseWOng This totally depends on your piano studio! Word of mouth marketing is always great - having your students post videos or stories of them playing for example and tagging you in them. You can then repost this to your business page. It creates credibility. I would also consider opening a linkedIn account for your business to advertise. In the...
-
@DerekB It really depends on your brand and the consumer you are targeting. Some companies will need to post 5 x a day others, once a day or even 2-3 times a week. There's no golden number rule, however, what I will say is that studies have shown that 15% of "followers" will unfollow you if you haven't made enough effort to engage with them in the first 3...
-
@NehaRiyaz Great point - it creates a continuous conversation between business and consumer. You are continually "in-touch".
-
Xenia N made a comment
Congratulations to everyone who finished this course - hope you enjoyed it. If you want to continue broadening your digital skills, be sure to check out some of our other courses!
https://www.futurelearn.com/career-advice/grow-your-digital-skills -
Xenia N made a comment
You've made it to the end of the course! I hope you've all learnt a lot and are excited to put some of these learnings into practice. Let me know if you have any final questions. Drop your number one key takeaway from this course that you are going to put into practice in the comments below!
-
Xenia N made a comment
You're all interested in a career in social media or at least improving your skills. For each of the key skills listed in the job description above, what examples could you give to show your potential in these areas?
Excited to hear your responses! -
Xenia N made a comment
Great to see you all identifying instances where you have seen brands engage with followers on social media. Have a think about what tools you can use to carry out social listening.. Drop your thoughts in the comments below!
Here's an article going into a bit more detail on what social listening is, why it matters and how to make it...
-
Xenia N made a comment
You've heard from Emer about the importance of KPIs and why you must measure them! Why do you think measuring the success of a campaign is important and what could it help facilitate for a business?
To get you thinking about possible KPIs to track and monitor check out this article!
https://www.impactbnd.com/blog/social-media-kpis -
Xenia N made a comment
We now know what social media channels are available and how to use them effectively. In this section we will be looking at measuring success. How would you and what factors might you measure to determine the success of your social media campaign? Keen to hear your thoughts!
-
Xenia N made a comment
We all follow influencers or people we admire on social media. What do they people have in common and what do you think is effective about their social media use?
It's time to think about putting together a social media plan, check out this article on how to get...
-
Xenia N made a comment
We all know that LinkedIn is the professional facebook and it's important to create a strong presence for your business allowing you to connect with people and other businesses and vice versa. Which factors do you think are important to creating a strong presence that will allow it to grow and how might LinkedIn faciliate new client relations?
In the...
-
Xenia N made a comment
In week 1, Jay spoke about how it's important to choose a Niche when doing social media marketing and a platform such as twitter was a great way to do social media for business. What other tips do you think are important when using Twitter for business? Is it the same as personal use? What are the nuances? Let me know what you think!
Check out some tips for...
-
Xenia N made a comment
You now know the difference and benefits of Twitter and Instagram. Can you think of an example where a cross-over between Titter and Instagram would be useful?
Here's a super useful article on how to use Twitter and Instagram for business Marketing.
https://socialjumpstart.com/twitter-and-instagram-for-business/ -
Xenia N made a comment
Time to start part 2 of this course! Who already has a linkedIn or a Twitter account? Do you use or have you used social media in a professional or work context before? Let me know if you have and how!
-
Xenia N made a comment
Well done for getting through week 1. Does anyone have any questions so far? Feel free to drop me a comment below!
-
Xenia N made a comment
Jay's explained the importance of Social Media Management tools and what they might look like.
What different tools might you use in your social media journey and what are their benefits?
-
Xenia N made a comment
We've explored what a social media manager does in the last module and now have looked into a Social Media Assistant (SMA). Sounds like quite an interesting job!
Let's have a think now about what the goal of an SMA is and what other responsibilities might they have? Let me know your thoughts in the comments below! -
Xenia N made a comment
Did you know about the importance of having a social media manager? What skills do you think they need?
Check out this job description of a social media manager
https://www.prospects.ac.uk/job-profiles/social-media-manager -
Xenia N made a comment
Will you post once a week? Everyday? Multiple times a day? It can be overwhelming!
So it is important to manage your social media. What do you think managing your social media presence means and what does the role entail?Check out these articles giving you tips to save time and be more...
-
Xenia N made a comment
So we know messaging is important but making sure the write content is diffused on the right platform is equally as important! Have you thought about what different formats of content you can create? In what kind of situation would an image be most useful? How about text? Let me know your thoughts!
-
Xenia N made a comment
I have read some fantastic examples on effective messaging many of them mentioning some external environmental factors that have come into play. Have a think about how the external environment can be used when developing content for social media and why it's important to look and consider the messaging? Let me know your thoughts in the comments below!
Also...
-
You all have some interesting insights! We can also think about how social media strategy may change according to season or holidays. For example - the florist may choose to have a targeted campaign around Valentine's day or Mother's Day etc. Can you think of any other examples?
-
@ZeeValley-Omar Good point about the reviews - it's true that that creates a real credibility. Perhaps we can consider it as the "modern" Word of Mouth? :)
-
@sarahowen You can rest assured that you are posting correctly here ;)
-
Xenia N replied to Ashley Smowton
Exciting times Ashley! Where do you think you will start?
-
That is true but it still remains relevant! Many, like myself, still have profiles to stay in touch with family and friends - granted we use it a lot less than perhaps instagram!
-
Xenia N replied to ella maresch
Interesting observation. Did you find that it was more engaging that other advertisement?
-
@RoyDraa Good point! Segmentation and having targeted SM strategies for each target group is important!
-
Xenia N replied to Kimberley Beattie
Hey @KimberleyBeattie - thanks for flagging this. I have sent feedback to the digital skills team who will review it.
-
Xenia N made a comment
We've all seen influencers all over our social media channels, notably instagram, facebook and now TikTok. How could using a more niche channel of social media be useful?
There are many forms of social media - way beyond just our Facebooks and Instagrams. Check this article out to find out more and let me know if you have ever used any of...
-
Interesting point @BeeancaV - how would you use Twitter most effectively?
-
Xenia N replied to FATHI S. A. AL-Musmari
Interesting choice, Fathi. I'd love to know your thoughts behind choosing Twitter?
-
Xenia N made a comment
We've now thought about what channels we might use to target different groups but why do you think it's important to identify and target your audience? How can this help to reach your objective?
Let me know what you think! -
Xenia N replied to Ghislaine Walker
Great idea - it's good to use the data you retrieve from the analytics to make your social media strategy as focused and targeted as possible
-
Xenia N replied to Kathrin Franke
Great point, Kathrin. Shows the difficulty of grouping people together and ensuring we connect with the right people in the most relevant way!
-
Xenia N made a comment
You've learnt about the 5 key activities a business must do in order to use social media effectively. Let's now put that into practice!
Have a think of what business objectives a florist may have. How do you think social media can help achieve them and through what channels?
Here's a great article on the 6 must do's for effective social media...
-
Great point, April
