Tony Morgan

Tony Morgan

Associate Professor in Innovation Management Practice at the University of Leeds

Location Yorkshire, UK.


  • Tony Morgan made a comment

    Welcome to Week 2 everyone. Please do keep adding your thoughts and comments.

  • This is an interesting point Phil. Regulation can bring constraints. Equally, sometimes it can be a driver for innovation too. Here's an interesting HBR article on the topic:

  • Welcome everyone to the course. We look forward to getting to know you through your introductions, discussions, questions and insights.

  • Tony Morgan made a comment

    We hope you found Week 1 useful and now would like to welcome you now to Week 2, where we cover very important topics, including one of my own favourites, Design Thinking.

  • Hi Anne - From my own experience, some of the best ways of convincing people of the value of innovation so they engage include the following:
    Start small - focus on achieving quick wins, so people see the value.
    Get people involved throughout the process - so sometimes (or even often) it's their own ideas and innovations which are being progressed, rather...

  • Hi Anne - This is an important point. We cover this later under the innovation enablers. These include leadership, people and culture, which are all very relevant to your post.

  • Welcome to the course everyone. We love to read the introductions of people from different industries, countries and backkgrounds.

  • We're delighted with your engagement and hope you find the ICAF approach useful. Good luck with your business and your innovations!

  • Hi Taufik - AI definitely provides opportunities as an enabling technology for disruptove innovation. It will be interesting to see how AI is used to drive disruption in a number of industries and also how disrupted organisations react to this.

  • Hi David - I hope you enjoy the section on Design Thinking. It provides a great set of techniques, which in my experience we can supplement with other innovation and related tools and techniques from our bigger kitbag.

  • Hi Mohammad - I think the section on this area will help to address your questions.

  • Hi everyone and welcome to this online course. It is great to see your introductions and I look forward to engaging with you during the coming sections and sessions.

  • Thanks Willyam - We hope everyone takes something from the course. I always learn also from the great comments of the learners.

  • Hi Rady - We're very glad you have benefitted from the course.

  • Hi Reinerio - Thank you. Your feedback is very much appreciated.

  • A very good reflection Willyam. Thank you.

  • Thank you Leidy.

  • This is a really good point. For example, small organisations may not need an innovation team, but having some time to focus on developing and delivering innovation will be really useful.

  • This is a great reflection.

  • Absolutely agree Nigel.

  • Tony Morgan replied to [Learner left FutureLearn]

    Good point Annie!

  • Welcome everyone. It's great to see people from so many different industries, countries and backgrounds.

  • Hi Paul - Thanks for the comment. The idea here is wider than software development - for example the ability to undertake rapid prototype development, which could be something digital or physical. We'll consider your feedback and perhaps update the wording to clarify the wider meaning.

  • Hi Clement - Every innovation and every project is different. Sometimes we may focus on incremental change, while at other times the target will be something much more transformational. Either way, it's very important to identify who the end users are, develop empathy for and understand them, whether they in mainstream categories, or extreme end users.

  • Thank you Clement!

  • Thank you for the feedback.

  • Hi Hayat - I think these are excellent insights.

  • A big welcome to everyone joining the course.

  • Focus first on quick win items rather than large projects.
    Once you have initial successes, positively communicate the results and the value to the organisation, including the leadership.

  • Hi Ejikeme - It will depend on the organisation and what it is looking to do. Outside in helps if external resources are needed to develop the organisation's innovations. Inside out is valuable if the organisation has created something of value but does not intend to directly take it to market.

  • @lihonghan Yes. Kodak is often used as a very good example of an incumbent company impacted by disruptive innovation. They focused on maximising existing revenue streams and did not focus enough on looking ahead and evolving their business model until it was too late.

  • Hi John - I understand the challenge you raise. My recommendation would be to understand your strengths and weaknesses and look to systematically find the best ideas and implement them. A small company doesn't need an "innovatom team" or "innovation fund" to do this.
    Many small companies are very innovative in nature. Whilst it's likely they will not have...

  • Hi Ejikeme - This is a good point. Speed and agility are important, and I'd look for this to be a key consideration for the Leadership, People, Process, Funding and Culture aspects. The Platforms are often desiged too to accelerate innovation.

  • Hi Emma - I think this is a great observation. I have seen "good" and "bad" innovation teams. The "bad" ones think they do all the innovation. The "good" ones see themselves as catalysts for everyone in the organisation and beyond, and consider their role to be finding the best ideas and guiding them through the innovation management process to...

  • Hi - This is an interesting question. The process of developing innovation - i.e. innovation management - is definitely replicable.
    Whether a specific innovation is replicable, depends on your understanding and preferred definition of "innovation". I favour "Innovation is the use of new ideas - or existing ideas in a new context - which results in change...

  • Thank you Caitlin - We're pleased it has been so useful for you.

  • Thanks Rainer - We're pleased you have taken some very good learning points from the course.

  • Thank you for taking part and being so active in the discussions.

  • Thanks Prakash - It's always very good to know which items have impact. Enjoy the rest of the course.

  • Ho Julisa - This sounds like a very promising proposal to kick things off.

  • Hi Simone - Many organisations face similar challenges. Perhaps your hotel could start by looking at developing a small number of ideas from the staff and customers initially and taking a few forward to prove the value of innovation. You won't need a dedicated innovation team for this but the key enabler will be leadership - the hotel management will need to...

  • Hi Michelle - It's never too late! Welcome to the course.

  • Hi Penelope - I think the answer is mixed. Some very big artists make a lot of money but many smaller less selling artists get less. One impact of this disruption appears to also have been changes to live music too. In the 1970's, artists toured to promote their records but most made little money from playing live. Nowadays, live music drives a relatively...