Coventry University program

Digital Marketing Strategy

This program focuses on exploring digital marketing insights to meet consumer needs, in the context of technological disruptions.

This program is part of the Master of Business Administration (Marketing) degree offered by Coventry University

Have the opportunity to learn to utilise digital marketing for consumers

This program is designed with the aim to increase your knowledge of digital marketing, both in theory and practice. The module builds on existing theories and concepts and encourages you to critically assess the use of core digital marketing concepts, such as social media, email marketing, website design, online advertising, and online PR. It also explores the different strategies for developing online customer engagement and implementing digital marketing plans to suit different organisational settings.

Courses

5 courses

Delivered by expert academics

Coventry secured a gold rating in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is the University of the Year for Student Experience 2019 in The Times and The Sunday Times Good University Guide 2019.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Learning outcomes

Upon successful completion, you should be able to:

  • Understand and critically evaluate key strategic digital marketing concepts
  • Critically assess the implementation, control and evaluation of the online marketing planning process
  • Critically evaluate the impact of social media on online consumer behaviour and the digital marketing strategies of organisations
  • Conduct a critical analysis of contemporary digital marketing strategies

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