Coventry University program

Digital Marketing Strategy

This program focuses on exploring digital marketing insights to meet consumer needs, in the context of technological disruptions.

Overview
Details
This program is part of the Master of Business Administration (Marketing) degree offered by Coventry University

Have the opportunity to learn to utilise digital marketing for consumers

This program is designed with the aim to increase your knowledge of digital marketing, both in theory and practice. The module builds on existing theories and concepts and encourages you to critically assess the use of core digital marketing concepts, such as social media, email marketing, website design, online advertising, and online PR. It also explores the different strategies for developing online customer engagement and implementing digital marketing plans to suit different organisational settings.

Courses

5 courses

Coventry University

Get Started With Digital Marketing

What is digital marketing and why is it so valuable to businesses in today’s world? Find out with Coventry University Online.

2 weeks

3 hrs per week

Find out more
Coventry University

Managing Web Marketing

Marketing managers need to strategise how best to achieve objectives and evaluate contributions to organisational successes.

2 weeks

10 hrs per week

Find out more
Coventry University

Using Social Media Marketing to Engage Consumers Effectively

Explore the role of social media in achieving marketing objectives, and choose the most effective ways of engaging with consumers.

2 weeks

10 hrs per week

Find out more
Coventry University

Branding in the Digital Era

Examine the differences between ‘classic’ marketing tools and their newer online equivalents, and explore the benefits.

2 weeks

10 hrs per week

Find out more
Coventry University

Lead with Martech

With digital marketing advancing Into the Martech era, managers need new skills for managing marketing to meet consumer needs.

2 weeks

10 hrs per week

Find out more

Delivered by expert academics

Coventry secured a gold rating in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is the University of the Year for Student Experience 2019 in The Times and The Sunday Times Good University Guide 2019.

Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Learning outcomes

Upon successful completion, you should be able to:

  • Understand and critically evaluate key strategic digital marketing concepts
  • Critically assess the implementation, control and evaluation of the online marketing planning process
  • Critically evaluate the impact of social media on online consumer behaviour and the digital marketing strategies of organisations
  • Conduct a critical analysis of contemporary digital marketing strategies

Want to know more?

Tell us more about you

Please answer the questions below to help Coventry University give you the right information about further learning with them.

What are you most interested in finding out more about?

By submitting this form you agree to FutureLearn processing and sharing the information you’ve given us here, along with your name and email address, with Coventry University; and to Coventry University and their representatives getting in touch with you.

By registering you agree to the Coventry University privacy policy.