Coventry University program

International Business and Global Strategy

Conduct a situation analysis of a company to identify global market opportunities for its products and services.

This program is part of the MSc International Business Management degree offered by Coventry University

Identify global market opportunities

Conduct a situation analysis of a company to identify global market opportunities, identifying high potential countries for the company’s selected products or services to select the best target markets.

To achieve this, you will integrate knowledge from this module and other modules that form this degree, as it is designed to bridge the gap between theory and the real world of business.

This module organises learning around the creation of projects that involve you in problem-solving, decision making, and investigative activities. It provides you with the opportunity to work relatively autonomously, culminating in the production of reports that integrate managerial realism and theory.

Courses

5 courses

Delivered by expert academics

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

Please note that the staff described in the 'Who will you learn with?' section below may be subject to change.

  • Coventry University

Learning outcomes

On successful completion of this program, you should be able to:

  • Critically evaluate a company situation analysis for international expansion.

  • Critically identify a potential market for a specific company’s product(s)/service(s).

  • Understand the Business environment of Global Business and conduct a competitive analysis in order to select the best country

  • Critically identify and determine best entry mode strategy for the target country and develop a market entry strategy.

  • Develop effective communication skills to be able to present key results and recommendations for the selected company in its international expansion.

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