Identify global market opportunities
Conduct a situation analysis of a company to identify global market opportunities, identifying high potential countries for the company’s selected products or services to select the best target markets.
To achieve this, you will integrate knowledge from this module and other modules that form this degree, as it is designed to bridge the gap between theory and the real world of business.
This module organises learning around the creation of projects that involve you in problem-solving, decision making, and investigative activities. It provides you with the opportunity to work relatively autonomously, culminating in the production of reports that integrate managerial realism and theory.