Skip to 0 minutes and 8 secondsMARK GRIFFITHS : Creativity, perhaps one of the most cherished resources in football, can be described as the act of turning new and imaginative ideas into reality. We value players who are technically excellent decision makers and with the vision and creativity to dictate, to influence and change games. Yet, while we might acknowledge the importance of creativity, and the need to develop creative behaviours in our players, there continues to be debate around the role of the coach and environment in developing such players. How do we condition the game to promote creativity? Should young players experience a variety of positions and a variety of space? Is enjoyment and fun critical in developing creativity? Should players have more responsibility in sessions?
Skip to 0 minutes and 54 secondsHow can coaches promote an environment where risk taking is encouraged? And do creative coaches produce creative players? In this course, we'll work with you to develop a better understanding of creativity, in terms of developing both creative players and creative coaches. Drawing on expertise from the University of Birmingham and the Football Association, we'll consider the development needs of young players, the role of the coach in coaching creative behaviour, discuss how different practises may encourage creativity, and the importance of constructing an environment where creativity can flourish. We will draw on the latest evidence to support your development as a creative coach.
Skip to 1 minute and 35 secondsWe will reflect on contemporary developments in research and practise and listen to international coaches from across the globe discuss how they define and apply creativity.
Skip to 1 minute and 46 secondsNICK BAKER: And though our work at the FA, we'll consider the role of a coach and look at how creating the right environment, together with understanding young players and the game, will enable you to promote creativity in both practises and games. We'll go on to discuss practises that facilitate creativity and help you generate new ideas that reflect the unique and random nature of game playing. Each week, we'll have a different theme, and we will encourage you to personalise the learning by asking you to think about your payers in your club, and reflect on the impact your decisions and actions have on their individual players and circumstances. You'll learn with like-minded coaches from across the world.
Skip to 2 minutes and 22 secondsAnd we'll support you by using videos of coaching practises and real game footage, video-based web chats and social media discussions. And you'll have the opportunity to test and trial new practises along the way. Whether you're new to coaching or an experienced pro, you'll join a global community of football coaches who are interested in developing creative players of the future. The game of football continues to evolve and develop. But at the heart of it are competent and confident players who can make the right decisions at the right time.
Skip to 2 minutes and 52 secondsIn this regard, coaches need to think about how they support players to generate new and novel ideas through practise, and consider how players then select these new ideas in the context of the game. By completing the course, our hope is that you'll be encouraged to revisit your coaching with a new understanding of creative play and persuade you that with a greater focus on connectivity, comes greater payer enjoyment in both practise and game time.