Skip to 0 minutes and 0 seconds [BRIGHT MUSIC] We live in a world where the majority of businesses have an online presence. A website is a fantastic opportunity to make a great first impression on your visitors. Think back to the last item you purchased online. What made you choose that website? How easy was it to find what you were looking for? Did you come across any difficulties while navigating it? Ensuring a website reaches the right audience provides a good user experience and ultimately helps the business achieve its objectives are all essential factors to having a successful website. But how do you actually measure it? What metrics should you be tracking?
Skip to 0 minutes and 46 seconds Web analytics is the collection and use of data about a website, which you can use to gain valuable insights needed to help achieve business objectives. This course will cover what web analytics is and why it is useful for the business. We’ll also look at different types of web analytics and what they measure. Finally, we will walk through how to ensure you have good-quality data, some web analytics tools, and how web analytics can help achieve business objectives. If you’d like to learn more about website analytics, understand how customers interact with websites, and how these insights can help businesses succeed, then this is the course for you.
