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Digital Skills: Web Analytics

Learn about the role of web analytics in business, the types of analytics and how to use different techniques.

67,807 enrolled on this course

Digital Skills: Web Analytics
  • Duration

    2 weeks
  • Weekly study

    2 hours
  • 100% online

    Learn at your own paceHow it works
  • Digital upgrade

    Free
  • Accreditation

    AvailableMore info
The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Explore the world of web analytics and develop skills to grow your career

What is web analytics? And why are web analytics important? With this course, you’ll explore some of the fundamentals of this increasingly popular skill and learn how to apply it to your own online business.

You’ll begin by looking at the basics of web analysis, including the different types of analytics and what they’re used for, before exploring some key areas in more detail.

Examine the importance of business analytics

As you work your way through the course, you’ll focus on how organisations and individuals can benefit from learning analytics.

Running a successful online business often requires a good working knowledge of web analytics, and here you’ll look at some of the essential processes for measuring objects and outcomes. You’ll also learn how web analytics skills can help you to continually improve your product or business.

Discover the power of web analytics tools

You will discover the powerful ways analytics tools can be used, examining concepts including segmentation and benchmarking, and exploring the five steps to creating a measurement plan. You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving.

Learn the basics of how to use Google Analytics

As you round off the course, you will learn how to apply web analytics in a business setting, looking particularly at Google Analytics for beginners. You’ll learn how to use Google web analytics for a variety of business-related tasks.

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Skip to 0 minutes and 10 seconds Hello, I am Ana, I work in advanced analytics. Welcome to the Analytics module.

Skip to 0 minutes and 15 seconds This module has four lessons: an introduction to analytics, analytics processes, analytics techniques, and analytics in practice.

Skip to 0 minutes and 26 seconds By the end of this Analytics module, you will be able to: One, understand what analytics is and why it’s important for business. Two, understand the role of web analytics for a successful online business. Specifically, we will look into analytics processes, measurable outcomes for your website, what conversions are, and why continued improvements are important. And then we will look into analytics techniques. These are benchmarking, segmentation, and creating measurement plans. Three, understand the challenges we face when trying to get the right data in reality. Four, understand what Google Analytics is and why it’s a useful tool. This module is assessed in two ways.

Skip to 1 minute and 9 seconds One, at the end of each lesson you have a multiple choice quiz with five questions on videos covered in the lesson. This will help to you check what you have learned. Two, at the end of the module, there is a task you can complete and upload to the site. In this task, you get the opportunity to go beyond what is taught in the videos and learn even more about analytics. We hope you enjoy the course.

What topics will you cover?

Week 1 - Introductory analytics

  • Explore different types of analytics and why they are important for business

  • Review the processes, including measuring objectives and outcomes, to continually improve your product or business

Week 2 - Techniques

  • Define segmentation and benchmarking

  • Explore five steps to creating a measurement plan

  • Learn to apply analytics by looking at some challenges for businesses

  • Practise how to start using Google Analytics

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe what analytics is
  • Explain why analytics is important for business
  • Identify the different types of analytics including descriptive, diagnostic and prescriptive
  • Describe the various web analytics processes and metrics used to measure online success
  • Describe the segmentation process and explain why it is a useful analytical technique
  • Identify the challenges faced by businesses in getting the right data
  • Describe what Google Analytics is and explain why it is a useful tool

Who is the course for?

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. If you want to learn the basics of web analysis, as well as how to use Google Analytics, this is the ideal opportunity. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Who developed the course?

Accenture

Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.

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What's included?

Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible
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