Online ExpertTrack in Business & Management

Fashion Management: Create Your Own Sustainable Brand

Develop your fashion management and entrepreneurial skills across marketing, product development, branding, and sustainability.

Created by

Institut Français de la Mode (IFM)Institut Français de la Mode (IFM)

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Develop your professional fashion marketing and branding skills

Build and develop up-to-date and practical knowledge of the fashion industry. Whether you’re new to the business of fashion or an experienced hand in the contemporary fashion market, you can enhance your knowledge in a range of essential areas.

Expand your skills and knowledge to succeed in fashion management The $300 billion global fashion industry is a diverse and multifaceted one, with many sectors, roles, and markets. With this ExpertTrack, you can develop your knowledge and understanding in a variety of key areas.

As you explore case studies from major fashion brands, you’ll cover some of the essential components of the industry. Whether you’re interested in building a fashion brand, developing your own collection, or getting started with fashion entrepreneurship, you can learn more here.

Learn how to analyse consumer behaviour in fashion and how fashion brands build business models

To help you get to grips with how the modern fashion business operates, you’ll get the chance to explore three key perspectives: fashion from a historical and anthropological standpoint; established and emerging fashion business models; the fashion business from a consumer behaviour perspective.

By examining each of these perspectives, you’ll gain insight and understanding of the current fashion market, both as an entrepreneur and as a customer.

Grow your skills in branding and fashion marketing

Those who are interested in building a fashion brand will need a diverse range of abilities. As well as communication, marketing and digital skills, fashion professionals also need to know about the manufacturing process.

With this ExpertTrack, you’ll learn how to build a brand identity, as well as how to translate that branding to your customer experience. You’ll also explore how to market a fashion brand, including how to communicate to your audience using digital and social media marketing.

Explore issues surrounding sustainability in fashion and product development

An essential part of the business of fashion is the product development process. Here, you can learn about how the process of planning, developing and delivering a fashion collection or product works.

To finish off the ExpertTrack, you’ll take a look at the future of fashion. This section revolves around two vital areas; fashion entrepreneurship and sustainable fashion.

As well as considering the logistics involved in creating a sustainable fashion business, you’ll also look at what it takes to be a fashion entrepreneur, now and in the future.

Learn with fashion training experts at Institut Français de la Mode (IFM)

The IFM has a deep understanding of the fashion industry and business, having a thirty-year history of delivering graduate programmes in fashion management and fashion design.

Content for this ExpertTrack has been adapted from the Fashion Business microcredential - if you want to find out more, take a look at the microcredential, which offers smaller cohorts with tutor interactions and academic credit.

Key skills you will learn

  • Fashion business strategy
  • Fashion marketing
  • Fashion collection construction
  • Sustainable fashion strategy
  • Fashion culture
  • Entrepreneurship in fashion
  • Innovation in fashion
  • Fashion brand identity
  • Fashion product development
  • Fashion branding

Learning outcomes

By the end of the ExpertTrack, you’ll be able to...

  • Understand the logics of fashion market
  • Define the fashion product
  • Explore entrepreneurship in fashion
  • Build a fashion brand
  • Question sustainable fashion

Experience required

There are no specific entry requirements for this ExpertTrack except a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.

You will need a strong grasp of the English language as the course is delivered in English.

Getting started

Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.

Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.

ExpertTrack course overview

  • Course 1

    Explore fashion from a historical and sociological perspective and understand evolving fashion business models.

    3 weeks

    4 hours per week

    • Week 1

      What is Fashion? An historical and sociological perspective
      • Getting started
      • Fashion as an expression of modernity
      • The origins of the contemporary fashion industry
      • From counter-culture to mainstream
      • Test yourself
    • Week 2

      Evolving fashion business models
      • Luxury business models: from couture houses to mega brands
      • The rise of affordable luxury and DNVB: singularity & new challenges
      • Mass market retailers: a new paradigm
      • Test yourself
    • Week 3

      Trends, tribes and customers
      • Key changes in fashion consumption
      • New generations and new consumption modes
      • Sustainable fashion consumption
      • The second hand market
      • Test yourself
  • Course 2

    Discover how to build a brand identity, how to translate it into the consumer experience, and how to successfully communicate it.

    3 weeks

    4 hours per week

    • Week 1

      The building of a fashion brand
      • Fashion brands and time 
      • Brands as social actors and social mirrors
      • Beyond clothes : brands, style, and culture
      • Brand identity and the role of artistic directors
      • Test yourself
    • Week 2

      Digital transformation of fashion
      • The new digital economy
      • The transformation of fashion in the digital age
      • Fashion & the new digital trends
      • The importance of "omnichannel"
      • Test yourself
    • Week 3

      Digital communication in the fashion world
      • Fundamentals of digital communication
      • How fashion is becoming part of the “entertainment economy”
      • Social media and fashion: a new approach
      • New paradigms of fashion communication in the “age of awareness”
      • Test yourself
  • Course 3

    Learn all about the fashion product, including how to define different fashion product categories, and how to build a collection.

    3 weeks

    4 hours per week

    • Week 1

      Fashion products
      • Definitions of fashion product
      • The product categories
      • Iconic products
      • Test yourself
    • Week 2

      The birth of a collection
      • Brand and collection
      • Implementation of the collection
      • Collection plan
      • Test yourself
    • Week 3

      Fashion shows and their future
      • The fashion show : an historical point of view
      • How to interpret a fashion show?
      • The contemporaneity of the fashion show
      • Test yourself
  • Course 4

    Take a look at the future of fashion, focusing on sustainability and entrepreneurship.

    1 peer-graded assignment

    2 weeks

    4 hours per week

    • Week 1

      Introduction to fashion sustainability
      • What is sustainable fashion?
      • Demonstrating impact for fashion businesses
      • Traceability in fashion
      • Test Yourself
    • Week 2

      Entrepreneurship in the Fashion Sphere
      • The specificities of fashion entrepreneurship
      • Creative entrepreneurship & emerging brands
      • Entrepreneurship, fashion tech & sustainability
      • General conclusion

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 7-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with Institut Français de la Mode (IFM)

IFM (Institut Français de la Mode) is a higher education institution specialising in the textile, fashion, luxury and design industries, based in Paris, France.

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ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

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