Online ExpertTrack in Business & Management

Personal Trainer's Toolkit: Build a Fitness Business

Turn your passion for fitness into a successful and socially responsible business with specialist advice from CQUniversity.

Created by

Central Queensland UniversityCentral Queensland University

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Accredited by

Fitness AustraliaFitness Australia

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Understand How to Start a Business in the Fitness Industry

The fitness industry generated $94 billion in 2020 in the US alone. It is a sector supporting thousands of entrepreneurs, and you could be one of them.

Empower yourself to achieve your dreams of becoming a personal trainer with your own fitness business.

Whether you are just starting, or you have been in the fitness industry for years, this ExpertTrack will cover the valuable skills you need for success.

You’ll be guided through a series of courses designed by the experts at CQUniversity as you gain knowledge on how to work with all types of clients, networking, mental health, and nutrition.

Understand client onboarding

You’ll learn how to set your clients up for success with effective preparation techniques. You’ll examine fitness testing and pre-screening requirements to incorporate into your onboarding process and help your clients achieve their fitness goals. ##Learn how to tap into the outdoor fitness market:

You’ll understand how to incorporate outdoor training into your fitness business to increase your income, and expose your clients to new programs.

Learn mental health first aid and workplace health and safety in a fitness setting

During your career as a personal trainer, it’s likely you will encounter a client with mental health considerations.

On this course, you’ll learn how to design a fitness plan that best supports your client’s mental and physical health.

Understand client retention and how to network:

You’ll learn valuable skills in maintaining your existing client base as well as how to network to increase your fitness community and bring in more revenue.

By the end of this ExpertTrack, you’ll have the skills and knowledge to become an entrepreneur and build a socially responsible fitness empire.

Key skills you will learn

  • Nutrition
  • Building a Business
  • Networking
  • Social Media
  • Entrepeneurialism
  • Fitness Training
  • Mental Health Support
  • Ageing and Exercise
  • Personal Training

Learning outcomes

By the end of the ExpertTrack, you’ll be able to...

  • Apply best practice techniques to screening and managing fitness clients
  • Develop a strong social media presence and understand the importance of community and shared goals for fitness
  • Assess risks and regulations to provide a safe environment to work out in for clients of all ages
  • Interpret the rules and regulattions around operating a fitness business in your jurisdiction
  • Develop and deliver high quality nutrition plans
  • Present best-practice fitness plans tailored to individual needs and limitations

Experience required

To get the most out of this ExpertTrack you should be a fitness trainer, professional or enthusiast. We will assume some knowledge of basic exercise and fitness principles.

Getting started

Take your passion for fitness and build your own empire with this ExpertTrack. If you have always wanted to have your own fitness business and you’re interested in learning the leadership skills to help you succeed, then this ExpertTrack is for you.

ExpertTrack course overview

  • Course 1

    Set your personal training clients up for success and help them achieve their goals with an effective onboarding process.

    1 test

    2 weeks

    3 hours per week

    • Week 1

      The Client Orientation Process
      • Welcome to Your Personal Training Toolkit
      • Client Orientation Process
      • Physical Assessments
      • Check Your Understanding
    • Week 2

      Starting on the Right Foot: Efficacy and Motivation
      • Goal Setting
      • Efficacy and Motivation
      • Check Your Understanding
      • Wrap up
  • Course 2

    Learn how to operate a successful outdoor fitness training business as a health and fitness professional.

    1 test

    2 weeks

    2 hours per week

    • Week 1

      Get Out, Get Active and Get Healthy
      • Welcome to the Course
      • Let's Get Moving!
      • Health and Wellbeing
      • Check your understanding
    • Week 2

      Steps to success
      • Introduction
      • Setting yourself up for success
      • Check your understanding
      • Wrap up
  • Course 3

    Understand how to give effective nutritional advice to your fitness clients, and when this guidance goes beyond your remit.

    1 test

    2 weeks

    5 hours per week

    • Week 1

      The Dangers of Providing Nutrition Advice to Clients
      • Welcome to the Course
      • Australian Dietary Guidelines
      • Check Your Understanding
    • Week 2

      Specific Populations
      • Risks When Providing Nutritional Information
      • Check Your Understanding
      • Wrap Up
  • Course 4

    Understand the first response when encountering a person with a mental health problem, or experiencing a traumatic event.

    1 test

    2 weeks

    2 hours per week

    • Week 1

      Understanding Mental Health
      • Welcome and Introduction to the Course
      • Overview of Mental Health Disorders
      • Check Your Understanding
    • Week 2

      Management Tools
      • Introduction and Welcome to Week Two
      • Dealing With People Suffering From Mental Health Disorders
      • Check Your Understanding
      • Wrap Up
  • Course 5

    Understand the effects of ageing and fitness programming for older adults.

    1 test

    2 weeks

    2 hours per week

    • Week 1

      Never Too Late
      • Welcome to the Course
      • Defining the Older Adult
      • Gathering Information
      • Minimising Risk
      • Check Your Understanding
    • Week 2

      Developing Programs For Older Adults
      • Goals, Barriers and Motivation
      • Applied Training
      • Exercise Programs
      • Check Your Understanding
      • Wrap up
  • Course 6

    Networking is the key to a succesful business. Learn how to win friends and influence people in the fitness community.

    2 weeks

    3 hours per week

    • Week 1

      Grow Your Fitness Business
      • Welcome to the Course
      • Building a Business Network
      • Check Your Understanding
    • Week 2

      Steps to Building a Fitness Business Network
      • Steps to Success
      • Check Your Understanding
      • Wrap up
  • Course 7

    Look after your employees and environment by applying best practice occupation health and safety procedures for gyms and trainers.

    1 test

    2 weeks

    2 hours per week

    • Week 1

      Workplace Health and Safety in a Fitness Environment
      • Introduction to Workplace Health and Safety in a Fitness Setting
      • Identify Hazards
      • Minimise Risk
      • Check Your Understanding
    • Week 2

      Participate in Workplace Health and Safety
      • Workplace Health and Safety Procedures
      • Participation in Workplace Health and Safety
      • Check Your Understanding
      • Wrap up
  • Course 8

    A fitness community that plays together stays together.

    1 test

    2 weeks

    4 hours per week

    • Week 1

      Creating Fans, Not Just Customers
      • Welcome to the Course
      • Social Media Communities
      • Check Your Understanding
    • Week 2

      Use Social Media to Engage Your Clients
      • Government Initiatives and Health Promotion Through Social Strategies
      • Develop Engaging Material for Social Media
      • Check Your Understanding
      • Wrap up

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

Download a PDF

How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 7-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with Central Queensland University

CQUniversity is Australia’s leading regional university.

Our courses are designed alongside industry and many include hands-on, practical learning experiences and project-based learning. Our commitment to making real-world knowledge and skills accessible to all has seen us being awarded global recognition. We are ranked among the top 2% of Universities in the world.

  • Established

  • Location

    Rockhampton, Australia
  • World ranking

    Top 500Source: QS World University Rankings 2020

This ExpertTrack is accredited by Fitness Australia

Meet your instructors

As a career health and fitness advocate and educator, I want to share the Personal Trainer Toolkit for fitness businesses from start up to existing, and looking to grow your fitness community.

I have been running my own personal training business for 13 years. Experience in personal training, group training, outdoor training, group exercise and management. I now love teaching Fitness at CQU

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends


ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 7-day free trial. You may claim one free trial period per ExpertTrack.

You have seven days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 7-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

Please see our full refund policy here.

No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

Have more questions about ExpertTracks? Read the ExpertTracks FAQs, or contact us.