Well done, you have completed your third week. You learned about:

• considerations and processes for building a content plan
• how to manage your own social media content plan
• considerations and processes for building a content plan
• how to respond to topical moments
• content planning frameworks
• how to be ruthless about relevance
• how to effortlessly share your plan with collaborators
• how to effectively curate large volumes of content
• tools to help you manage large scale content posting.

In the next course of the ExpertTrack, you will learn about:

• how to create your own internal brief on handling negative comments
• when and how to escalate more serious complaints
• how to leverage your resources to manage large volumes of questions
• how to create your own social media customer service plan
• how to set your organisation up for successful customer service on social media
• how to meet your customer’s needs and nurture your brand
• how to set up an influencer campaign
• how to discover the benefits you can expect to see from influencer marketing
• how to identify the right influencers for your organisation
• how to select the right influencer for your brand or organisation
• how to build a working relationship with an influencer
• the risks and protective steps for your brand or organisation, when working with influencers
• understand the metrics you can use to measure influencer activity
• understand if your influencer marketing is giving you a return on investment
• be ready to start measuring and analysing your own influencer marketing
• the importance of using data to develop insights and make decisions
• which data sources are available within organisations and how to use them
• the importance of turning data into insights.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.