Well done, you have completed your final week. You learned about:

• the tools available for social listening and which are the right tools for you
• how to create a social listening strategy for your brand
• how social planning should be integrated with the business strategy
• how and why social media should be integrated with all your channels
• collaboration techniques to facilitate multi-channel planning
• how to set your long term objectives for the channel
• how to determine which channels you will focus on
• how to create a framework for all social media activity and campaigns to work from and to strengthen brand experience.

In the next course of the ExpertTrack, you will learn about:

• how to choose the right platform to reach your audience
• which audiences are using which platform
• the advantages of each platform
• what a content pillar is and how this concept should inform your social media strategy
• how to determine what your content pillars should be
• how to create a social media content strategy
• the benefits of using a broad spectrum of content formats
• the strength of each content format
• which content formats work best on each platform
• considerations and processes for building a content plan
• how to manage your own social media content plan
• considerations and processes for building a content plan
• how to respond to topical moments
• content planning frameworks
• how to be ruthless about relevance
• how to effortlessly share your plan with collaborators
• how to effectively curate large volumes of content
• tools to help you manage large scale content posting.

Join the discussion

In the comments, share your reflections of the week. What was most useful or interesting to you?

Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.