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SEO for small business

In this section we will be analysing the use of search engine optimisation, for small businesses.
SEO
© RMIT University 2017
Search engine optimisation (SEO) is an inexpensive means by which a small business can help bring customers to their website.
SEO will enable you to create a better user experience by allowing users to quickly locate what they are looking for on your website. SEO can also help capture potential customers who you did not previously reach by ranking your business higher on the search engine results page when they type a particular query in their search engine. Investing a little extra time to ensure your website has been optimised for keyword searches and other elements of SEO increases the opportunity for conversion of a potential target audience into a customer.
So what is it?
Essentially, search engine optimisation is the process of getting traffic from search queries in a search engine. There are countless (and sometimes unknown) elements that determine search engine results, including: the website domain/URL, keywords, text, meta tags, backlinks, links, images, page names etc.
If you search ‘Search Engine Optimisation’ it displays countless results, techniques and methods to best optimise your website content (in relation to its ranking within search results). Although search engines use constantly changing algorithms to determine relevance and therefore order or ranking of display, there are some basic SEO guidelines that will benefit your website. To learn how to create an optimised website, read the article 20 Essential Search Engine Optimisation Tips for Small Business”
SEO is another element of your marketing you may consider outsourcing to a (local or offshore) SEO specialist.
Activity
Identify how you can create backlinks to your website that originate from other sources? What other sources – like articles, blog posts, review sites etc – can you tap into to improve your website’s search engine page results and move your website upt the page rank?
Share in the Comments area what approaches you have in mind to achieve your backlinks.

© RMIT University 2017
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