Introducing Raja Rajamannar, one of the world's most awarded marketers, who will be taking learners through his theory of Quantum Marketing.
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Welcome to Quantum Marketing. Thanks for joining the course, it’s great to have you with us!
It’s time to meet your instructor for this course, Raja Rajamannar.
Raja Rajamannar is chief marketing and communications officer at Mastercard.
He is one of the world’s most awarded marketers. He has won the World Federation of Advertisers’ Global Marketer of the Year. He is one of the Forbes Top 5 World’s Most Influential CMOs. He is a board director at PPL Corp, Bon Secours Mercy Health, New York City Ballet, Cintrifuse and ANA.
With more than 30 years’ experience in global companies such as Mastercard, Unilever, Citi and Diners Club, Rajamannar has become known as one of the world’s most technology savvy marketers.
This course is based on his book Quantum Marketing, which you can find here if you want to delve deeper into the themes of the course.
While Raja Rajamannar leads the thinking, the Advertising Week team will be supporting your learning as the course runs and you will take a peer-assessed assignment at the end of the two-week course.