Marketing to businesses and machines
Marketers don’t just sell goods or services to people. Marketers also have to communicate with businesses (which is known as business-to-business marketing or B2B). They also have to create campaigns …
Course: Quantum Marketing with Raja Rajamannar
The four paradigms of marketing
In this video, Raja Rajamannar takes an in-depth look at how marketing has evolved over time. He will take you through the four ‘paradigms’ of marketing up to the present …
The era of Quantum Marketing
The Quantum Marketing Era is how marketers need to approach marketing today. Raja Rajamannar explains in this video which are the areas where marketers must upskill themselves to work successfully. …
Meet your instructor
Welcome to Quantum Marketing. Thanks for joining the course, it’s great to have you with us! It’s time to meet your instructor for this course, Raja Rajamannar. Raja Rajamannar is …
