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Using social media tools

Whilst many of you may be regular users of a range of social media tools, there may also be some of you who would like to know more about using …

Week 2 Summary

In this second and final week of the course we explored how social media can be made to work for us on a professional basis – for example to mobilise …

Goodbye!

We hope that you have enjoyed your journey with us! We would like to remind you, that whilst we will not be providing facilitation in the comments and discussions after …

Paying it Forward

Developing a ‘digital footprint’ which demonstrates our skills, and building an appropriate network of contacts, is not an overnight task. The successful author and speaker Chris Brogan talks about ‘paying …

Recruitment in a digital world

In this short video, Dr Lisa Harris and PhD students Nic Fair and Sarah Hewitt talk about how social media can be used when looking for employment. In this section …

Example posts by our recent graduates

Below are links to blogposts by five University of Southampton Alumni. These posts reflect in various ways on the relationship between contemporary recruitment priorities and candidates’ development of professional digital …

Problems of measuring success

In previous steps we discussed the advantages of social media marketing for businesses, and came up with numerous benefits such as the low cost, targeted, and visible nature of social …

The need for professional digital networks

In this short video, Dr Lisa Harris and PhD students Nic Fair and Sarah Hewitt discuss the need for professional digital networks and the importance of digital literacy skills in …

Successful social media marketing on a budget

The low cost means that social media marketing is particularly important for charities or social enterprises operating on very limited budgets. These organisations are continually trying to balance competing financial …

What value can the data on social media provide?

Social media provides a new opportunity for data collection about customers, including not only their demographics, but also who else they are connected to within the community, and their interactions …

Responding to a crisis with social media

The British telecommunications company O2 took to social media to respond to customers who were having problems during an outage of their mobile phone signal. This hands-on approach, dealing directly …

Trust and trust propagation

Trust is one of the most important properties between people in a social network. Normally trust is a very intangible quality, difficult to define, let alone to quantify, but online …

Social media and real world events

If social media is a mirror of what is happening in the real world, then it should be possible to use social media analysis to understand what is happening with …

Marketing on a tight budget

Traditionally, marketing communications consisted of a single message sent to as many people as possible (the higher the number of viewers, the greater the cost of the advertisement) in the …

Homophily in social networks

One of the important observations made by social scientists is a tendency in social groups for similar people to be connected together (after all ‘birds of a feather flock together’). …
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