Course: The Power of Social Media

Whilst many of you may be regular users of a range of social media tools, there may also be some of you who would like to know more about using …

In this second and final week of the course we explored how social media can be made to work for us on a professional basis – for example to mobilise …

We hope that you have enjoyed your journey with us! We would like to remind you, that whilst we will not be providing facilitation in the comments and discussions after …

Developing a ‘digital footprint’ which demonstrates our skills, and building an appropriate network of contacts, is not an overnight task. The successful author and speaker Chris Brogan talks about ‘paying …

In this short video, Dr Lisa Harris and PhD students Nic Fair and Sarah Hewitt talk about how social media can be used when looking for employment. In this section …

Below are links to blogposts by five University of Southampton Alumni. These posts reflect in various ways on the relationship between contemporary recruitment priorities and candidates’ development of professional digital …

In previous steps we discussed the advantages of social media marketing for businesses, and came up with numerous benefits such as the low cost, targeted, and visible nature of social …

In this short video, Dr Lisa Harris and PhD students Nic Fair and Sarah Hewitt discuss the need for professional digital networks and the importance of digital literacy skills in …

The low cost means that social media marketing is particularly important for charities or social enterprises operating on very limited budgets. These organisations are continually trying to balance competing financial …

Social media provides a new opportunity for data collection about customers, including not only their demographics, but also who else they are connected to within the community, and their interactions …

The British telecommunications company O2 took to social media to respond to customers who were having problems during an outage of their mobile phone signal. This hands-on approach, dealing directly …

Trust is one of the most important properties between people in a social network. Normally trust is a very intangible quality, difficult to define, let alone to quantify, but online …

If social media is a mirror of what is happening in the real world, then it should be possible to use social media analysis to understand what is happening with …

Traditionally, marketing communications consisted of a single message sent to as many people as possible (the higher the number of viewers, the greater the cost of the advertisement) in the …

One of the important observations made by social scientists is a tendency in social groups for similar people to be connected together (after all ‘birds of a feather flock together’). …