Skip main navigation

What is the multiplier effect?

.
The multiplier effect refers to the phenomenon where investments snowball producing a larger revenue. In marketing, it is used to describe the positive impact of combining several marketing services that reinforce each other’s message.
There is no single answer to how many times your message must appear before someone decides to buy your product/service. Some people follow the rule of seven, which suggests that consumers need to be exposed to a message seven times before purchase.
A graphic showing two individuals contemplating which media to use.
However, every company is different. The best way to find out for your organisation is through testing.
The psychology of communication suggests that consumers go through three stages when considering a purchase: curiosity, recognition, and decision.
You need to find the right mix of media, message, and frequency to move your customers through these stages. This is where the multiplier effect comes in.

Join the discussion

Understanding and effectively harnessing the multiplier effect can make or break a marketing campaign. Think about a recent cross-channel advertising campaign which was really successful and explain why below.
Use the discussion section below and let us know your thoughts. Once you’re happy with your contribution, click the “Mark as Complete” button to check the Step off, then you can move to the next step.
This article is from the free online

Introduction to Marketing: Omnichannel Marketing and Analysis

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education

close