Course: Introduction to Marketing: Omnichannel Marketing and Analysis

Have a look more closely at these campaigns and compare them to previous similar campaigns that have had a better performance. The types of areas you would want to look …

Objectives KPI target KPI actual % difference Email 1 teaser 6,5% CTR &% CTR +8% Email 2 launch £2,400 £2,000 -17% Social teaser 6,000 views 10,000 views 66,7% A table …

Channel Communication Measure Result Email Teaser Click-throughs 7% Email Launch email Sales £2,000 Social Teaser Views £10,000 SEO N/A Ranking 1st A table demonstrating how to record and evaluate the …

It is fundamental for you to make sure that processes are in place to measure whether your activity reaches your objectives and KPIs. There are a number of approaches to …

There are four common areas of customer engagement you can use to inform a campaign plan. Web analytics Google Analytics can help you understand information about where your web traffic …

Now that you understand your previous results, you can consider what you may be able to change during the campaign you are planning. It’s always good to aim for some …

In order to understand what we can expect from our marketing activity, we need to assess what has happened previously. Has your organisation done any similar activity in the past, …

The one thing we can be sure of in today’s marketing landscape is that there is no lack of data and metrics. In fact, it can often feel like there’s …

The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or …

Join the discussion Watch the Microsoft Xbox Franchise Model video above. Now, look at how the below table has been filled, focus on which online channels Microsoft has used and …

Events are commonly used to build relationships with customers from both a B2B and a B2C basis. For B2B, it can account for around one-fifth of many marketing budgets and …

There are a few key things to consider when setting up tests: Will the test be properly measurable? Can you trust the results enough to share with colleagues? Are there …

Before you start testing it’s important to decide what type of test you’re going to use. There are several different options but here we’re going to talk you through the …

The great strength of digital marketing, and what makes it so effective, is its measurability. It’s never been easier to gauge the success of your marketing activity and identify its …

In marketing, testing refers to the process of running alternative versions of campaigns to find the best approach. During these, you will need to monitor all the variables so you …